Wisconsin Has Goal of Broadband for all by 2025

State, federal and local governments work toward broad high-speed internet access.

Wisconsin’s broadband infrastructure consistently ranks near the bottom of states in the nation. In 2018, Wisconsin was ranked 32nd for internet access out of all 50 states.

That ranking makes Wisconsin Broadband Office’s plan to have internet access for all Wisconsin residents by 2025 a lofty goal, says Sen. Patrick Testin (R-Stevens Point).

“It’s a lofty goal, and one if we can hit it, that would be fantastic,” Sen. Testin states on Wisconsin Public Radio’s “The West Side.”

“I think it sends a strong message that this is an issue having bipartisan support we can all get on board with and ensure that we can connect every corner of the state,” Testin adds.

Sen. Testin has authored bills to improve broadband infrastructure and said both the state and federal governments are working to improve internet access in Wisconsin. 


At the state level, Sen. Testin says the Public Service Commission (PSC) has created broadband expansion grants for small providers that typically serve rural and underserved areas. 

He stresses that, between 2014-’18, the state has helped connect more than 4,000 businesses and 75,000 households with high-speed internet. 

“We live in a day and age when high-speed internet is no longer a luxury, it’s a necessity, and we want to make sure that wherever you live in the state of Wisconsin, you can have high-speed internet,” Sen. Testin says.

But it won’t be easy connecting the entire state, especially in rural areas where there is little competition from telecommunications companies that can install the hardware needed to connect people to broadband. 

“It would take an overlay of multiple technologies,” says Steve Bauder, director of engineering for the Wisconsin Educational Communications Board. 

“There are areas that are much easier to get to with fiber, but there are areas where there is such a sparse population, it’s just hard to make fiber pay and that’s where wireless comes in,” Bauder explains.


The U.S. Congress is also taking more interest in bringing high-speed internet to rural areas. Earlier this year, U.S. Rep. Ron Kind (D-La Crosse) joined the House of Representatives Rural Broadband Task Force, a bipartisan group studying the issue.

“We can do a deep dive into the mapping of the areas to make sure we’re getting an accurate assessment as far as where the connection is occurring and where it’s pulling up short and then assess the multitude of programs that are meant to address it,” Rep. Kind says.

“That, I think, is part of the problem. It’s just so multifaceted with so many different federal and state agencies and programs,” Kind adds. “To try to coordinate all that and maximize the resources that we have is a real challenge moving forward.”

Kind represents the largely rural 3rd Congressional District, which includes parts of western and central Wisconsin. He says a few of the rural counties in his district don’t have access to high-speed internet. 

“It’s not good for economic development. It’s not good for making sure that the rural areas have a chance to succeed in a 21st-century global economy. It’s crucial for families, businesses and farmers, but it’s also essential for young people,” Kind says. 

“If we don’t want to see a flight of young people from rural to urban, you’ve got to get them broadband connection or they’re going to move where they can get it,” he states.


Local governments in Wisconsin are also getting more involved in the issue. 

In recent years, Buffalo County lost 100 jobs when a cheese factory and a power plant shut down.  

While that may not seem like a lot of jobs, for a rural county on the banks of the Mississippi River, it was significant. Buffalo County has just over 13,000 residents, the sixth smallest county by population in Wisconsin. 

In the wake of the lost jobs, the Buffalo County Board of Supervisors formed an economic development committee to study what could be done to bring more jobs to the area.

“One of the things the study said is, if we’re going to go into the 21st century, we need broadband all over the county,” says David Danzinger, a Buffalo County supervisor.


He’s since joined Buffalo County’s Broadband Advisory Group, a volunteer organization that is looking for ways to bring high-speed internet to as many residents as possible. 

“We have people that have excellent broadband and people that have very poor broadband,” Danzinger says. “To really have good broadband, the gold standard is having buried fiber lines.”

Buffalo County was one of the first local governments in Wisconsin to sign up for the Broadband Forward program through the PSC. There are now 35 Wisconsin communities in the program.

“You need to try to get everyone to sit down at the table; that’s the big thing,” Danzinger explains. “There are different players here.”

“There are these large companies, AT&T, Frontier and then we have the co-ops in the county,” he concludes. “They both have a little different business plan. You have to sit them all down and try to work out something.”

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