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Spudmobile – MWFM Sandbox

Wisconsin Spudmobile Drawing logo Est. 2014

Meet the Wisconsin Spubmobile®, designed and developed by the Wisconsin Potato & Vegetable Growers Association.

This is the potato industry’s most comprehensive educational and informational resource center, on wheels.

That means it could end up anywhere, including a school, festival, or fair near you.

What to Expect

About the Spudmobile®

Developed by the Wisconsin Potato and Vegetable Growers Association and launched in 2014, the Spudmobile® was built with one goal in mind—to create a memorable, hands-on experience that connects people to the farmers, practices, and passion behind every potato grown in Wisconsin.

Inside, this fully customized 37.5-foot mobile exhibit features a series of immersive displays, each offering a unique perspective on the potato industry—from the field to fork. Outside, its bold design makes it impossible to miss, proudly representing Wisconsin potatoes wherever it travels.

Step inside and explore each exhibit to discover the story behind one of the state’s most important crops.

Spudmobile®

Exibits

Eagle River Elementary

Sustainability is at the heart of every Wisconsin grower and is certainly a topic becoming more and more important to consumers and younger generations. As soon as visitors enter the Spudmobile, they are taken on an intentional journey from field to fork.

As the phrase indicates, this starts with Wisconsin’s multi-generational family farms and each farmer’s ability to conserve Mother Nature’s resources for future generations while also using up-to-date technology to produce the highest-quality potatoes in the land!

Spudmobile Recipe KioskNext, visitors can tempt their tastebuds by looking at some delicious and healthy potato recipes at the Potato Variety and Recipe Kiosk.

But recipes aren’t the only interesting thing on this exhibit! Did you know that Wisconsin grows the most potato varieties of any state?

This exhibit features some of the more popular including Russet Burbank, Norkotah, Silverton and Gold Rush, specialty varieties like Fingerlings and Purples, Red Norland, Yellow/Gold, and White Snowden and Superior.

Touch a potato variety at this exhibit and specific information about that variety appear on the screen overhead. This information includes the variety’s origin, flavor, favorite uses, fun facts and of course, a delectable image of a dish using that variety. Next to the prepared dish is a QR code that links to more Recipes that are fit for any meal or time of day.

Crandon Public Library

The next exhibit, Field to Fork, is one family favorite for sure! It features three iPads complete with games that literally help visitors “experience” the field to fork process.

They have to cut the potato seed, plant it, then irrigate, harvest, and package the potatoes. The final level is mashing America’s favorite vegetable right in the bowl to be served at dinner.

Players must complete each level in a certain amount of time and can report their scores. It’s a competitive and yet educational way to see how Wisconsin potatoes get from growers’ fields to families’ plates!

Crandon Public Library

Once they experience the Field to Fork exhibit, they move onto the Interactive Grower Map which features the state of Wisconsin broken into counties all on a large touchscreen.

Visitors can touch a county to see which Wisconsin potato-growing farms are located in that county. Additionally, they can click on a specific farm name and information as well as images will come up about that particular farm. Some of this information includes multi-generational family origins of the farm, crops grown and number of acres produced.

Besides the farms, visitors can also become more acquainted with the research side of the industry by reading about the different agricultural research stations located in Rhinelander, Antigo and Hancock.

Mukwonago Farmers Market

Video segments playing at the back of the Spudmobile at the TheaTater exhibit help visitors further understand growing practices and water use.

WPVGA updated the videos in this exhibit as well, to include an “Into the Outdoors” episode the Association produced to showcase the potato-production process. This video, along with several thirty-second commercials are some examples that really speak to younger generations and consumers about the importance of buying local.

Spudmobile 2017

Next, Spudmobile visitors move onto the Potato Nutrition and Fun Facts Wall. This area is loaded with information about the health benefits potatoes naturally provide, as well as unique uses for potatoes, including the fact that they were the first vegetable grown in outer space thanks to collaborative efforts with a team at the University of Wisconsin Madison!

They can read about all the facts and nutrition they can handle while sitting on loaded baked potato bean bag chairs complete with butter pillows! If there was ever a time when loaded baked potatoes could easily be called a comfort food, this is it!

History WallSpudmobile visitors finish up at the History Wall which shows the history of potato growing in Wisconsin.

Nostalgic black and white images show just how far the industry has come! Seed cutting used to be done only by hand, as did planting and harvesting. Now, everything is done with state-of-the-art technology, managing irrigation systems with the touch of a button on a phone or tablet and tracking everything with GPS coordinates.

While the history wall focuses on the past, it certainly makes one appreciate the strides made with modern-day conveniences.

Interactive Touch TableIf there was ever an exhibit no one wanted to leave, it would be the Interactive Touch Table. It’s easily one of the most popular interactive exhibits that calls the vehicle home.

The Interactive Touch Table is a giant TV/iPad that is loaded with potato-related games. One of the most fun games is what many refer to as the “bug game.” It involves circling two bugs of the same color before they run off the screen. Once two bugs are circled, they become a bigger bug. Each player must continue circling two bugs until all the bugs of that color are gone. That constitutes a winner!

Other games to choose from are Potato Ping Pong, Growing Potatoes and Puzzles, to name a few. Each game is a true hit and makes learning fun!

Always on the move

Where you’ll find the Spudmobile®

The Spudmobile® continues to travel year-round as even Wisconsin’s cold winters don’t keep it parked for long. It connects with communities in every season, making appearances at a wide range of events, including:

  • Community fairs, festivals, and parades
  • School and educational events
  • Local traditions like dairy breakfasts
  • Major sporting events, including stops at Lambeau Field
A colorful food truck parked on the street, featuring images of roasted potatoes and whole potatoes, with text reading Ask for Wisconsin Potatoes. Healthy Grown. and information about a mobile potato education unit.
Four people stand smiling and holding Wisconsin Spudmobile T-shirts next to a large potato mascot in front of the Wisconsin Spudmobile truck at an outdoor event on a sunny day.

Join the Fun

Meet Our Mascot

No visit to the Spudmobile is complete without meeting Spudly®. As the friendly face of Wisconsin potatoes, Spudly® brings a whole new level of energy and fun to every visit. With his signature smile and larger-than-life personality, he helps turn each event into something truly memorable.

Spudly isn’t just there for photos, whether he’s greeting guests outside the or popping in to surprise visitors, he helps create a welcoming, interactive environment that makes learning about agriculture fun for all ages.

Spudmobile®

Virtual Tour

Virtual Spudmobile Introduction

Virtual Spudmobile Introduction

Virtual Spudmobile Recipes and Varieties

Virtual Spudmobile Recipes and Varieties

Virtual Spudmobile Field to Fork

Virtual Spudmobile Field to Fork

Virtual Spudmobile Interactive Grower Map

Virtual Spudmobile Interactive Grower Map

Virtual Spudmobile Finale

Virtual Spudmobile Finale

Events

Gallery

Book Spudmobile®

Request a visit from the Spudmobile® for an event, school, festival, or fair near you.