When the Wisconsin Potato and Vegetable Growers Association (WPVGA) stepped up to the microphone for the “Successful Farming” Podcast, something truly fun (and spud-tacular) happened.
The podcast, which has nationwide reach and a strong concentration in the Midwest, is a well-known platform in the agriculture world. It’s also in a strong position to reinforce Wisconsin potatoes to producers and others who influence consumer demand.
In the episode titled “Inside Wisconsin’s Potato Industry: Varieties, Tech & Farming Secrets”, the host sat down with WPVGA’s Dana Rady — Director of Promotions, Communications & Consumer Education — to dive deep into what makes Wisconsin potatoes so special: optimal growing conditions, cutting-edge tech, variety portfolios, and regional leadership.
What we learned: more than just mashed potatoes
- Wisconsin isn’t just about quantity: the state’s potato growers focus heavily on variety, food safety, traceability, and sustainability.
- Innovation is key: The conversation on the podcast covered how technology and best practices are shaping the future of potato production in the region.
- Story-telling makes agriculture relatable: By sharing what happens behind the scenes — from field to fork — WPVGA connected consumers and growers in a genuine way.
- For anyone who eats potatoes (which, yes, is everyone), it’s a chance to peek behind the curtain and appreciate the work that goes into this humble whole food and vegetable.
Podcast Link: https://podcasts.apple.com/us/podcast/inside-wisconsins-potato-industry-varieties-tech-farming/id1176192313?i=1000730392216